Add Mobile Apps to Your Portfolio: 5 Routes

The benefits and drawbacks of different ways to add mobile apps to your portfolio.

Ways to add mobile apps

Almost everyone wants to get into mobile app development. It’s profitable and trendy. The payoffs can be big, mobile apps can be really beneficial, but the company must be willing to make a huge commitment to get into the mobile app arena. How can you add mobile apps to your portfolio?

Recently, I talked to web companies on how to develop a mobile app, but they didn’t know where to start. There are multiple ways a company can add mobile apps to their repertoire. Here are five of them.

Option 1 to Add Mobile Apps: Build your own internal team focused on native apps.
Focus on certain native app areas (iOS, Android, Windows, Blackberry or Amazon), or hire people who already have the experience. You could also train people on your team to build apps in a specific area.

Benefit: The experts are on your own team.
Drawback: This can be time consuming, expensive, and with a focus on a specific niche your expert may be able to work on one framework and not another.

Option 2 to Add Mobile Apps: Build your own Internal team focused on hybrid app solutions.
Growing a team that is learning one code base that can be deployed in many areas. It expands your access to supplying an app without having to learn two different languages.

Benefit: The learning curve is less for Cordova than it is for Swift (iOS). The shortcuts provided allow you to create the app without programming as much.
Drawback: There is not as much power and control over the phone with hybrid as you would have with a native app.

Option 3 to Add Mobile Apps: Find a local resource.
Another choice is finding an outsourced, but U.S.-based resource that can do your development in iOS or Android.

Benefit: You wouldn’t have to hire someone full-time. The scale is much less risk, since you are not committed to the person long-term.
Drawback: It is hard to scale large. If you work with a freelance individual, and not a company, you’re limited to what that one person can do. It can also become very expensive. A quality iOS freelancer is not cheap – often $100/hr.

Option 4 to Add Mobile Apps: Use an offshore team.
Reach out past the borders of the U.S. to find a trustworthy, reasonably-priced partner.

Benefit: In this case, you don’t hire someone full time. You aren’t committed long-term and the scale of projects is larger. Also, an offshore team may have experts in many either native or hybrid apps.
Drawback: Effective communication. Managing the team can be a challenge. Here at IT Hands we have a very well-defined process of communication and project management that guides our clients through the process, even if they have never outsourced.

Option 5 to Add Mobile Apps: Build progressive web apps.
This allows you to skip the mobile app, but create what your client wants through a web app. (Look for our upcoming blog on this new technology.)

Benefit: No need to worry about programming for mobile app. This new technology allows you to develop from the frontend frameworks. It’s the next generation of mobile-friendly sites.
Drawback: It is a very new thing. There is not wide acceptance of it and it may not be understood by client.

These five routes are available to you as a company to add mobile apps. If you’re looking for the best of both worlds with outsourcing, consider meeting the team at IT Hands. We are a company with hard-working, ethical employees in both India and the U.S. Contact us at