Pros and Cons of Hybrid Versus Native Mobile Apps

Hybrid vs Native Mobile App

If you and your team have been meeting lately to discuss how to reach out to clients, who are using their phones more and more, then maybe it is time to consider building a mobile application. Think before you jump into this new project though. The process can be painful if you do not do your research. Consider the requirements you have for an app and look at your options.

You have probably heard that building a mobile app for your company is the next step in marketing and public relations. So as you think through what steps to take in building your company’s application, what kind should you even consider?

Take a look at the differences between a Native or Hybrid application. After you compare the options, you can decide what functions you want for your clientele. Once you understand the two of them individually you will be more confident in your final decision.

Native Mobile Apps Hybrid Mobile Apps
Code Language Developed for a particular platform, using the different language, whether it be Android, iOS, Windows or other devices Developed using HTML5, CSS3 and JavaScript, which are available across multiple platforms
Portability No portability. An app developed for Android can not be repurposed for iOS. Very portable. Code can be used across different platforms.
Functionality Can access the phone’s GPS, compass, camera, and other functions. The mobile hardware and other sensors can be accessed through PhoneGap (Cordova), but this slows down the response rate significantly.
Performance High performance Adequate performance
Conclusion Native apps perform better and have more capabilities. They are costly and development will take time. Consider that maintenance cost and time is also quite high. More cost efficient, but too many graphics or specialty functions will slow response time significantly.

Also consider that you will have to decide what design and offline functionality you want for your application. There are high-quality, complex designs for applications that look great, but load more slowly, and simple, yet fast-loading options. But this isn’t just a two-option decision, there are many factors to consider.

You will have to take into account whether your application needs a data set to be saved locally. While you may be able to store a large amount of data using some special features, this can sometimes slow down a hybrid app significantly.

Consider the users that will come to your application looking for whatever they need. When you built your website you provided answers to the client’s questions. A mobile app is no different. Don’t waste the user’s time. Give them a quality application, without slowing down the application so much that it’s useless.

With how complex the mobile app decision can be, get in touch with a trusted mobile app developer and ask as many questions as you can. Better yet, take a look at IT Hand’s Mobile App Questionnaire (MAQ) and better understand the needs of your client.

Refer to our free questionnaire template – Mobile App Questionnaire or get in touch with us today to understand what works best for your business.